What is Culture?

00.25 – 00.35 What is culture?
Exploring the concept of culture, so that everyone gives it the same meaning.


Brainstorm and presentation

What do you need?
– flipchart / whiteboard
– markers
– Power Point presentation

What should you do?
– Start with a brainstorm “What is culture?”
– Write the answers on a flipchart
– Briefly discuss the benefits and continue with the presentation on culture

Trainers advice
– Professor Geert Hofstede defines culture as: The programming of the human mind by which one group of people distinguishes itself from another group. Culture is learned from your environment and is always a shared, collective phenomenon.
– Usually it is very surprising how wonderfully a group of people can describe culture together.
– Keep asking what else is culture? So that you collect as much input on the theme as possible.
– Based on this, you know what knowledge the group already has. As a trainer, you can increase their knowledge and understanding by supplementing it with your own knowledge.

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